Sunday, June 24, 2012

Obama's fundraising: new lows everyday

Got a birthday, anniversary, or wedding coming up?

Let your friends know how important this election is to you—register with Obama 2012, and ask for a donation in lieu of a gift. It’s a great way to support the President on your big day. Plus, it’s a gift that we can all appreciate—and goes a lot further than a gravy bowl.

Setting up and sharing your registry page is easy—so get started today.
So goes the sales pitch at the top of the page for the Obama Campaign's latest fundraising effort, the Obama Event Registry. And apparently--as of right now--some 31,000+ people on Facebook "like" the idea.

I've complained previously about the tastelessness of holding sweepstakes to raise money, with the prize being a trip to a dinner party with the President and First Lady. And when the Romney campaign did the same, I chastised it as well. Though I guess joining Romney for a day of campaigning is not on quite the same level, in some ways. Still, both efforts strike me as low-rent, as tasteless.

But the Obama Campaign's latest effort? Well, it takes--or rather drops--things to a whole new level. The basic idea is to have a sort of  "gift registry" page, like one might have for an upcoming wedding. I created one, solely for the purposes of this post. I'm supposed to enter a donation goal (default is $500), a page title, the date of my "big event" (birthday, wedding, vasectomy, what have you), and a personal message. The default message:
For my big day, I'd like to show my support for a cause I believe in -- re-electing President Obama. That's why I'm asking my friends and family to donate to the Obama campaign. Thanks for chipping in!
There's an option to add a picture, as well. Once created, I'm supposed to send out invites for my event, via email, Facebook, and Twitter. Thus, everyone I'm connected with would receive a request to send Obama money, rather than sending me a present.

How thoughtful.

The low road is getting pretty low, to put it mildly.

Cheers, all.

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