Wednesday, August 31, 2011

Who is John Galt?

It's become a far more common expression in the past several years, thanks to the tea party movement, a revival of libertarianism, and perhaps the making of Atlas Shrugged: Part I, the movie. On politically-oriented messageboards, one sees the names of Ayn Rand and John Galt quite frequently these days (excluding Democratic Underground, of course).

Is it a utopian and far-fetched vision behind these references, more often than not? Perhaps. But then, calling on Adam Smith, Locke, Marx, Proudhon, and others is really no different, in my opinion. Ideologically-induced delusion is the way of things.

On the flip side, ideology can be a successful means of marketing. Look at all of those Che Guevara hats and shirts. 'Course, there are limits. Who is gonna drive a car built by Marxist Motors? Or expect much from the John Locke Memorial Foodbank?

Still, there's plenty of room for good ideas. So, how can we capitalize on John Galt? What do his fans have in common? They value their freedom. And their property, especially their land and the products of their own industry. Technology is just a tool, not something to be worshiped. And friendship is real, is personal, is shared. Urban living is fine, but the rural world is where a man (or woman) really makes his (or her) mark.

John Galt corn? Boring. But...

Wait, who produces a personalized product in the countryside, on their land, enjoys it with their friends, and doesn't allow technology to get in the way of a hands on approach? Right! Crystal meth makers!

But who else?

Winemakers.

So, what better way to celebrate John Galt than with a wine named after Ayn Rand's heroic champion of individual liberty?

Bounty Hunter Wines thinks so, too. They've crafted a proprietary red that carries his name.

I've just ordered half a case. I'll let you know how it tastes in the near future.


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